BrAInstorm Podcast: CustomGPTs in Action – The Story of Tarbi
The latest episode of the BrAInstorm Podcast is live, hosted by Gregg Hunt, and it’s all about the rise of CustomGPTs – AI assistants built specifically for businesses.
At Business AI Studio, we design and implement CustomGPTs that are trained on an organisation’s own materials, policies, and processes. This makes them consistent, accurate, and aligned with the business’s own voice and values – a world away from generic AI chatbots.
One example is Tarbi, developed for Hunt ADR’s Travel Arbitration schemes. Before Tarbi, customers often had to email or phone with simple questions: Can I apply for arbitration? How many people can be on a claim? What happens if the travel company doesn’t respond? Tarbi was created to answer exactly these kinds of questions, giving clear, correct responses every time.
Importantly, Tarbi is maintained. When the rules are updated, or a question is asked and there is no answer, or the response isn’t clear enough, Tarbi is updated too. That ensures customers always have the right information, and staff aren’t bogged down answering the same queries repeatedly.
The benefits are clear:
- Staff save time and focus on higher-value work
- Customers enjoy a smoother experience
- Errors and inconsistencies are reduced
- Information is delivered in the organisation’s voice
This episode shows why CustomGPTs are one of the most practical applications of AI in business right now.
They’re not about replacing people – they’re about supporting them, taking away the repetitive tasks and freeing up time for what really matters.
🎧 Listen now on Apple Podcasts, Podbean or wherever you get your podcasts.
If your organisation wants to explore what a CustomGPT could look like in your sector, Business AI Studio can design, implement, and maintain a tailored assistant for you. Tarbi is just one example of what’s possible.
