If you’ve ever wished you could clone your brain, or at least automate the conversations you repeat again and again, you’re not alone. That’s exactly what custom GPTs allow you to do.

At Business AI Studio, we build GPTs that go beyond casual chatbot gimmicks. Our GPTs are trained on your documents, workflows and logic, designed to perform reliably in the hands of real users.

Here’s why more businesses and educators are turning to us to create their own custom GPTs – and three examples of where they’re already in action.

What Is a Custom GPT?

A custom GPT is an AI assistant powered by OpenAI’s ChatGPT framework, but trained specifically for your organisation. That means:

• It knows your materials
• It follows your rules
• It answers only what you want it to
• And it reflects your brand, tone and logic

It’s like giving your team, students or clients a fast, consistent source of answers without adding to your inbox.

Real Examples We’ve Built

Tarbi – The Travel Arbitration Assistant

Built for Hunt ADR and now available on the GPT Store, Tarbi helps customers, travel companies and arbitrators navigate the Travel Arbitration Scheme. It’s fast, accurate, and trained to respond within a clearly defined scope.

Try Tarbi on the GPT Store

Pax – The Private Arbitration Court Assistant

Also available on the GPT Store, Pax supports legal users of the Private Arbitration Court. It answers questions about rules, fees, procedures, and even suggests arbitrators based on user needs, with strict boundaries and fallback messaging built in.

Explore Pax on the GPT Store

Meddi – The Mediator Training Assistant

Meddi is a private GPT, accessible only to Hunt ADR’s mediator training delegates. It supports students through their coursework and assessments using documents and instructions provided by the training team – acting as a 24/7 tutor that never goes off-script (Meddi is not available publicly.)

“The intuitive nature and accurate responses Meddi provides really surprised me. Meddi’s ability to help trainees improve their mediation skills and simulate real mediator–party interactions will revolutionise mediation training.”
— Kelly Thornton, Lead Trainer, Hunt ADR

Why Build One?

A custom GPT can:

• Reduce support load
• Improve consistency and accuracy
• Give clients or students a better experience
• Scale your expertise across time zones or teams
• Create a competitive edge that’s hard to copy

Whether you’re training professionals, onboarding customers, or guiding users through complex services, a well-built GPT can pay for itself within weeks.

Ready to Build Yours?

We build GPTs starting from £1,500, including everything from prompt design and document structuring to testing and onboarding. Monthly support starts at £250.

Want to explore what’s possible? Email us or check out Tarbi and Pax to see what a custom GPT can do.