What followed was a wave of enquiries, not just about AI in arbitration, but from legal professionals looking to create avatar content of their own.

Why This Project Stood Out

This video was more than an explainer – it showed how AI is transforming a traditionally conservative profession. By using an avatar to deliver the message, the content became more accessible, more shareable, and more visually engaging.

Legal professionals saw themselves in the content. They recognised the potential: a way to communicate complex ideas clearly, consistently, and without stepping in front of a camera.

The Power of Relevance and Reach

The subject matter – AI in arbitration – was both niche and highly relevant to a specific audience.

It tapped into growing curiosity around AI, while also demonstrating practical application within a real-world, professional context.

That blend of topical insight and targeted messaging is exactly what makes avatar videos so powerful.

What Happened Next

After launch, we received several enquiries from individuals in the legal profession asking how they could create something similar.

Some were interested in promoting their services. Others wanted to create educational or awareness content for internal use or social media.

The common thread? They saw the value in being able to communicate confidently, consistently, and professionally – without filming.

Want to see what AI video could do for your profession?

We’d love to help. Whether you’re in law, healthcare, finance, education, or something else entirely – avatar video makes your message easier to share.

Check out more projects here or get in touch to talk about your own idea.